CellMining, a start-up based in Israel, raised $5 million in Series A funding for its Self-Organizing Networks (SON) and subscriber network experience solutions.
CellMining’s Behavior-Based SON solution analyzes the subscriber network experience in a unique way, identifying usage patterns to optimize network performance based on Customer Experience Management (CEM) metrics. This goes far beyond the capabilities of existing SON technologies, which offer mobile network operators (MNO) only limited ability to understand, measure and improve their subscriber experience. This disruptive technology aligns with a shift in the SON solution roadmap predicted by SNS Research in a recent report, which stated that implementations will start to focus towards optimizing end user experience by dynamically adjusting the network based on QoE (Quality of Experience) and QoS (Quality of Service) related information derived from the user.
The funding round was led by Lazarus Israel Opportunities Fund.
“No other company provides this depth of SON and CEM integration into a single platform, which delivers intelligent network optimization powered by subscriber experience analytics,” said Greg Snipper, CEO of CellMining. “This investment acknowledges the rapidly-growing demand for CellMining’s solutions, and will enable us to continue building the world’s most advanced CEM-based SON technologies based on big data analytics. In the months ahead, we plan to significantly expand our operations in terms of both the technology and our market reach.”
