CenturyLink introduced Location-Based Analytics, a mobile engagement, analytics and marketing solution for owners and operators of spaces and places where customers congregate.
CenturyLink Location-Based Analytics is anchored by the CenturyLink Managed Wi-Fi solution that features high-capacity Cisco Meraki Wi-Fi access points and security appliances for delivering fast data connection speeds and reliable coverage for equipment sensors and visitors’ mobile devices.
CenturyLink said its fully managed solution can garner relevant customer demographic and location data and then apply analytics capabilities to discern business insights, and social engagement and marketing tools for businesses to act upon data findings in real-time.
“Location-Based Analytics from CenturyLink empowers owners and operators of venues and spaces – such as amusement parks, college campuses, retail destinations and transportation hubs – to make deeper emotional connections with individual customers in real-time,” said Troy Trenchard, vice president, product management, CenturyLink.
