China Mobile is entering the UK telephony market as a mobile virtual network operator (MVNO) with leased capacity on the EE network.
The new service — called CMLink — will provide mobile voice and data services for Chinese immigrants, students and professionals living in and traveling to the UK. The company estimates the size of the Chinese community in the UK at 433,000. A further 82,000 Chinese nationals are studying in the UK on student visas. During the first half of 2017, there were 115,000 Chinese tourists visiting the UK, up 47% over last year.
Two key features of the service:
- CMLink promises no extra fees on data, minutes and texts across the UK, selected destinations in the EU, mainland China and Hong Kong SAR.
- CMLink subscribers can make free calls to 880 million China Mobile users in China.
“China Mobile’s ‘Big Connectivity’ strategy affirms its vision of becoming a leading global operator with innovative digital services.” said Dr. Li Feng, Chairman and CEO at CMI. “While China Mobile serves 880 million domestic mobile subscribers, CMI – its operating subsidiary responsible for international business – is breaking new ground in overseas markets. With the growing business and cultural exchanges between China and the UK, the launch of CMI’s CMLink MVNO, enables Chinese communities to stay connected with family, friends and business partners anytime, anywhere. We expect the UK launch to be a new chapter in CMI delivering compelling digital services that break down barriers of communication for global consumers while fostering open exchange between Belt and Road companies.”
