Cisco Systems has launched a new “Opportunity Incentive Program” (OIP) in its Europe, Middle East and Africa (EMEA) sector seeking to provide financial incentives to reward channel partners for the pre-sales investment associated with securing sales opportunities in targeted market segments. The current focus of OIP in EMEA is the commercial market, which encompasses medium enterprise, mid-market and small & medium businesses.
“With more than 90 percent of Cisco business going through our channel partners, it is imperative to our future growth that we create programs that improve partner profitability and drive mutual success,” said Edzard Overbeek, vice president, Commercial, Channels and Distribution, EMEA, Cisco Systems Inc. http://www.cisco.com
