Cisco outlined the next phase of its Service Provider Mobility strategy, emphasizing new tools for monetizing and optimizing personalized services, especially mobile video traffic.
Cisco’s MOVE (Monetization, Optimization, Videoscape Experience) framework encompasses several product sets, including Cisco Mobile Videoscape, Cisco Service Provider Wi-Fi and Cisco Adaptive Intelligent Routing (AIR). A Cisco Mobile Video Gateway, running on the Cisco ASR 5000 Series, will be used to detect, pace, and optimize video based on user device, policy, and network conditions.
Some key elements of the framework will be traffic optimization, content optimization and a path be to offload traffic from the RAN to Wi-Fi wherever possible.
Cisco Mobile Videoscape — new enhancements to the Cisco ASR 5000 and Cisco Unified Computing Systems will enables mobile operators to deliver a better mobile video experience. These platforms link the mobile network to the larger video distribution network enabled by the Cisco Content Delivery Network capabilities of Cisco Videoscape. The solution also utilizes the capabilities of the new Cisco Videoscape Media Suite to offer efficient and cost-effective content management across multiple screens.
Cisco Service Provider Wi-Fi Solution — the Cisco Next Generation Hotspot technology provides a platform with standardized seamless highly-secure authentication enabling roaming and delivering a host of new services and new mobile experiences. The solution also features the new Cisco Aironet 1550 Series Outdoor Wireless Access Point with Cisco CleanAir technology, and enables service providers to provide low-cost capacity and highly-secure coverage in targeted areas such as outdoor sporting venues and transportation corridors while offloading heavy mobile traffic loads.
Cisco Adaptive Intelligent Routing (AIR) — Extending across the Cisco ASR 1000, Cisco ASR 5000 and Cisco ASR 9000 platforms, Cisco AIR distributes and shares network and customer intelligence broadly to interact and communicate on individual traffic types, and to optimize traffic routing and handling for the best service experience at the lowest cost. Cisco AIR enables intelligent decisions by the network of when and where to direct traffic.
According to the recently released Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video traffic will more than double every year between 2010 and 2015.http://www.cisco.com
