Cisco Systems launched a marketing and advertising campaign featuring special 8-page inserts in major newspapers, including The Wall Street Journal, The New York Times, The Washington Post and others. The advertising centers on the theme of “The Power of a Network.” The campaign, which is under the direction of advertising agency Ogilvy & Mather, will be expanded over the coming months to France, Germany, UK, Italy, Canada, China and Japan. It will also include advertising on prime time programs on national TV such as 24, West Wing, Law & Order, 60 minutes, CSI, and programs on cable networks such as CNN, Discovery, ESPN and History Channel. Cisco is budgeting up to $150 million over a 12 month period.
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- In a quarterly conference call earlier this month, Cisco executives confirmed plans to launch a $150 million marketing campaign as a means of breaking away from competitors.
