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Home » Cloudflare: Global Internet Traffic Surges 17% in 2024

Cloudflare: Global Internet Traffic Surges 17% in 2024

December 9, 2024
in Research
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Cloudflare (NYSE: NET), the leading connectivity cloud company, has released its fifth annual Year in Review report, highlighting key trends and security insights shaping the Internet in 2024. This year’s report sheds light on record-breaking government-directed Internet shutdowns, increased cyber threats targeting the Gambling and Gaming industries, and shifting popularity among Internet services.

Key Highlights from Cloudflare’s 2024 Year in Review:

• Surging Internet Usage:

• Global Internet traffic rose 17% year-over-year (YoY), underscoring the Internet’s growing importance in daily life.

• Most Popular Internet Services:

• Google retained its #1 spot as the most popular service, followed by Facebook (#2), Apple (#3), and TikTok (#4). WhatsApp entered the global top ten for the first time.

• Generative AI Leaders:

• OpenAI maintained its dominance as the top generative AI service.

• New entrants included Codeium (#3), Claude (#5), and CoPilot (#7).

• Gaming Services in Demand:

• Roblox ranked #1 in gaming services for the fourth consecutive year.

• Steam broke into the top five, and Minecraft entered the top ten for the first time.

• Rising Cyber Threats:

• The Gaming and Gambling industries became the most targeted sectors, surpassing Finance.

• A significant spike in attacks was observed before the Super Bowl.

• Government-Directed Internet Shutdowns:

• Over half of all global Internet outages were government-driven, affecting countries like Mozambique, Iraq, Syria, and Pakistan. Shutdowns often coincided with protests, civil unrest, or exam security measures.

• Malicious Traffic Trends:

• About 6.5% of global traffic was flagged as potentially malicious—a slight increase from 2023.

• AI Bot Activity:

• AI crawlers like Bytespider (ByteDance) and ClaudeBot (Anthropic) led the field but showed a gradual decline in traffic over the year.

Insights for a Connected World

Matthew Prince, CEO and co-founder of Cloudflare, emphasized the Internet’s indispensable role: “The Internet is woven into almost every facet of modern life. Cloudflare’s global network offers unparalleled insights into usage, security, and connectivity, helping to make the online world more resilient and secure.”

David Belson, Head of Data Insight at Cloudflare, highlighted the value of democratizing data through Cloudflare Radar, which powers these insights: “Our Year in Review allows anyone to explore Internet trends and patterns, offering a unique window into the ever-changing online landscape.”

The data, derived from Cloudflare’s expansive global network spanning 330+ cities across 120+ countries and the widely used 1.1.1.1 DNS Resolver, reflects a detailed, anonymized view of Internet activity.

For more detailed trends and analyses, the full report is accessible through Cloudflare Radar.

Tags: Cloudflare
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