Cox Communications has selected NDS to be the prime integrator for its upcoming tru2way platform, set to launch in Summer 2009. 
Specifically, NDS will be responsible for the management and implementation of the tru2way system that will be deployed by Cox. NDS will provide these services for the complete end-to-end solution, from the headend through to the set-top box (STB) components. NDS’ role will initially begin with the roll out of the tru2way STBs to Cox customers in July. NDS will also provide the tru2way user interface and interactive applications moving forward. Financial terms were not disclosed.
Cox and NDS recently announced their development of a tru2way compliant user interface (UI) that encompasses a variety of interactive options for the consumer. The Electronic Program Guide (EPG) and interactive applications suite, implemented by NDS, are integrated into Cox’s centralized, user-friendly UI along with Video On Demand (VOD) and a digital video recorder (DVR).
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