Disney began offering full-screen, theatrical-quality video content using a broadband video software platform from Maven Networks. Disney is initially providing broadband consumers with trailers, clips, behind-the-scenes segments, interviews, and other film content of “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe.” The Maven software allows users to receive trailers and clips that are automatically downloaded and synchronized directly to their video-enabled iPods.
With this initiative, Disney becomes the first film studio to publish promotional campaigns to video-enabled iPods. With video consumption rapidly on the rise online and through Internet-enabled devices, Maven’s software allows Disney to deliver and manage its video content in a single package, optimally encoded and formatted for iPod, PC and TV viewing.
Other announced customers of the Maven Media System and Maven Intelligent Delivery System (IDS) include 20th Century Fox, Sony Pictures, Atom Films, Clear Channel Communications’ Premiere Radio unit, Nordstrom, EMI Virgin Records, General Motors, Pepsi and A&E Television Networks International.
http://www.maven.net
