Elemental Technologies, a start-up focused on software-defined video (SDV) solutions for multiscreen content delivery, announced a $14.5 million series D round of funding led by Telstra and joined by Sky in the UK, along with participation from existing investors.
Elemental, which is headquartered in Portland, Oregon, uses software-based video processing to distribute video over IP networks. Elemental helps media companies connect consumers with video content across multiple screens – including connected TVs, computers, tablets, smartphones, set-top, and other IP devices – using software-defined video solutions to ensure high quality, high definition viewing experiences. Elemental’s key multiscreen accounts include the BBC, Comcast, Foxtel, HBO, Media Prima, NHK, Telefónica, and TrueVisions.
“Telstra’s equity investment, soon to be combined with a commercial agreement that is currently being negotiated, will allow the company to integrate solutions from Elemental into the company’s network. This will provide media and broadcast customers with access to an award winning video solution for multiscreen content delivery and offer flexibility and scalability to ensure a great customer experience,” stated Telstra Ventures Managing Partner, Mark Sherman. “We also plan to use Elemental’s solutions internally, across our large portfolio of media properties such as IPTV, Foxtel on T-Box, AFL, NRL and BigPond movies to deliver high quality video performance across a multitude of devices for customers.”
