Ericsson is launching an end-to-end subscription video-on-demand content service called NuVu that will be marketed with service providers. AirTel Nigeria will be first to launch NuVu beginning in Q1 2016.
Subscribers will gain access to around 3,000 local and international TV and film titles for a small monthly fee. They will be able to download content directly to their smartphones or tablets at no additional data cost during off-peak network times, and access the content offline for up to 30 days after downloading.
Ericsson said it is working with a number of leading international distributors to acquire TV and film content for the new service.
NuVu is a complete end-to-end technology and content service. The platform, which has been developed by Ericsson and leverages the company’s extensive over-the-top capabilities, will be fully integrated into the operator’s customer relationship management and payment systems. A core feature of the service is the built-in ability to distribute content to consumers during off-peak periods. This minimizes data costs for both operator and consumer, addressing the cost challenge that has so far been an obstacle for video-on-demand uptake in Africa.
