Guavus, a start-up specializing in big data analytics for carriers, has acquired Montreal-based Neuralitic Systems, which offers mobile data monetization and marketing solutions.
Neuralitic provides deep-dive analysis into mobile data, enabling Communication Service Providers (CSPs) to generate new revenue streams by improving decision-making aimed at subscriber acquisition, conversion and retention.
Guavus’s applications provide insights across network, device, content and subscriber analytics. Neuralitic’s application for mobile marketing adds key insights into subscribers’ mobile data consumption for marketing decision makers.
Guavus said the combination of Neuralitic’s applications for mobile marketing with its own network and customer care applications would help CSPs to attain timely and actionable insights that optimize business operations.
“In today’s fast paced environment where new smartphones come and go in a quarter, businesses cannot afford to wait to integrate disparate tools or invest in expensive BI projects to get access to valuable insights,” said Anukool Lakhina, Founder and CEO, Guavus. “With the addition of Neuralitic, Guavus now has a holistic data fabric that provides integrated decision- making across network, marketing, and customer care, and enables the creation of data-driven business processes to deliver and optimize the right service at the right time.”
- Earlier this month, Guavus closed a $30 million round of new funding to support its big data analytics solutions. Guavus claims two of the top three mobile operators and backbone carriers in the United States utilize Guavus Big Data analytics solutions. The company is based in San Mateo, California with R&D in India. The funding round was led by Investor Growth Capital (IGC) with participation from QuestMark Partners and previous investors Artiman Ventures, Sofinnova Ventures and Intel Capital.
