HipLogic, a start-up based in Fremont, California, secured $7 million in Series B funding to further develop and deploy its mobile application platform. 
The HipLogic platform improves content and application discoverability, provides a consistent user experience across all handset models, and optimizes data traffic on cellular networks. It is available for select smartphones as well as feature phones running closed real-time operating systems. It is currently being deployed through a partnership with The Carphone Warehouse, Europe’s leading independent mobile retailer.
The Series B round includes existing investors Benchmark Capital and Stage 1 Ventures as well as new investors Bay Partners, who led the round, and Accrue Sports and Entertainment Ventures.
http://www.hiplogic.com
