The Washington Redskins have signed Huawei Enterprise USA as a multi-year team sponsor and “Official Technology Partner.” The two organizations will jointly participate in marketing and also explore additional technology solutions to enhance the game day experience for Redskins fans. This represents the first major sports sponsorship for Huawei in the U.S.
As part of the deal, Huawei Enterprise will be providing a Wi-Fi network for the Suite Level at the 85,000-seater FedExField, one of the largest stadiums in the National Football League.
The marketing opportunities for Huawei Enterprise includes online, broadcast and in-stadium branding, such as LED signage, promotion on Redskins social media channels, radio spots and in-show features on Redskins television shows.
Huawei’s experience in providing networking and infrastructure solutions to major sports franchises and venues includes Germany’s Signal Iduna Park, home of soccer team Borussia Dortmund, and the Amersterdam ArenA, where the Dutch soccer team Ajax plays.
“We are proud to welcome Huawei as a sponsor and technology partner of the Washington Redskins,” said Mitch Gershman, CMO for the Washington Redskins. “Huawei is a global brand and an ideal technology partner with leadership positions in networking, broadband, telecom and consumer devices.” Gershman added, “Making Wi-Fi available in FedExField is our latest way to enhance the Redskins fan’s experience. Huawei is the ideal technology partner, because Huawei has wired some the world’s largest stadiums and works with many of the world’s biggest telecom carriers.”
