Integra5 and Sybase 365 announced a partnership to allow mobile operators to extend their reach with the delivery of social, SMS-centric applications to multiple devices — based on Integra5’s new MediaFriends application suite.
Deployed in the mobile operator’s network, Integra5’s platform is able to route SMS messages between the Sybase 365 mobile messaging platform and users’ mobile phones, TVs, PCs and DECT phones. In addition to mobile operators, the partnership also benefits video providers and programmers, enabling the deployment of new TV-based services that incorporate SMS — such as Integra5’s MediaFriends TV Chat — with no wireless network requirements.
http://www.integra5.com
