Intel Signs Marriott as a Co-Marketing Partner for Wi-Fi

Marriott and Intel are planning a joint marketing campaign to promote the availability of wireless high-speed Internet access at 400 Marriott, Renaissance, Courtyard, Residence Inn, TownePlace Suites, Fairfield Inn and SpringHill Suites hotels in the U.S., the U.K., Germany and Canada. Plans include advertising, direct mail and prominent signage to identify the hotspots. Intel said it is planning co-marketing agreements with various companies in preparation for the launch of its Centrino mobile technology. Its aim is “to verify wireless compatibility and drive awareness of hot spots and wireless technologies that will change how and where people compute.”http://www.intel.com