Mavenir has acquired Aquto, a start-up based in Boston that offers a cloud-based sponsored data platform that helps mobile operators to increase marketing and advertising revenue. Financial terms were not disclosed.
Sponsored data enables users to gain cellular data connectivity through 3rd party sponsorships. Aquto said operators can use data sponsorships as a form of currency to improve mobile engagement across any type of mobile campaign (app downloads, in-app engagement, media, etc.).
Aquto’s SaaS Platform Distribution is available either as a white-label Sponsored Data platform to enable single MNO or group of MNOs or as Global Sponsored Data Platform connected to all MNOs.
“What’s critical to the subscriber is mobile data connectivity and what’s important to carriers is monetization and loyalty,” said Pardeep Kohli. “In this marketplace, operators can monetize sponsors through the value exchange model – where mobile data is the primary currency. Enterprises can attach data rewards to a specific call to action (CTA). Users/consumers, when provided with sponsored data services, engage more with the operator and ultimately buy more data from the operator (i.e. reduced churn by 5% and increased ARPU by 15% for prepaid subscribers).”
Aquto was co-founded and led by Susie Kim Riley. Investors in Aquto included Matrix Partners, North Bridge Venture Partners, Iris Capital, and STC Ventures.
