Microsoft agreed to acquire ScreenTonic SA, a start-up based in Paris, for its mobile advertising platform. ScreenTonic’s mobile solutions provide advertisers with a range of ad formats, from display to text, as well as ad management and reporting capabilities, while serving the needs of mobile operators and independent publishers equally. Financial terms were not disclosed.
“The mobile Internet is an extraordinary vehicle for brands to connect with their target audiences, because devices like cell phones enable interaction to take place virtually anywhere or anytime,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. “The acquisition of ScreenTonic will be part of our long-term strategy to deliver ad experiences that map to the environment. Together, we will be able to provide relevant ads where consumers are, when they are actively engaged and communicating.”http://advertising.microsoft.com
http://www.screentonic.com
