NBC Universal and MobiTV announced a deal to make full-length primetime on demand programming available over US wireless networks for the first time. Consumers will be able to access full episodes of select NBCU primetime shows starting at $1.99 for a 24-hour viewing period, although these rates are subject to change by participating wireless carriers.
In addition to a robust primetime video-on-demand line-up, the two companies will offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers, which will debut on the MobiTV service in second quarter.
http://www.mobitv.com
