Motorola Ventures has made an equity investment in Amobee Media Systems, a start-up developing advertising solutions for mobile operators. Financial terms of the investment were not disclosed.
The Amobee Media System can dynamically insert targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games and WAP, using a single, telco-grade ad-serving infrastructure. The companies said the Amobee system offers mobile operators a new revenue stream by delivering one unique entry point to agencies and advertisers who wish to buy, deploy and monitor campaigns across all mobile channels, while providing the most relevant advertising experience to mobile customers.
Amobee Media Systems, which is based in Redwood City, California and has offices in the UK and in Israel, also enjoys strategic investments from Cisco, Telefonica and Vodafone, as well as financial backing from Accel Partners, Globespan and Sequoia Capital.http://www.amobee.comhttp://www.motorola.com
