Motorola Ventures has made an equity investment in Siimpel Corporation, a start-up based in Arcadia, California that is developing silicon MICROELECTROMECHANICAL System (MEMS) based solutions for mobile imaging applications. Financial terms of the investment were not disclosed.
The companies said traditional technologies incorporated into stand-alone digital cameras have not been successful in meeting the size, power, performance, reliability and cost requirements of the mobile phone market. Siimpel’s MEMS solution will allow devices such as cell phones to provide features such as auto-focus, shutter and zoom in a low-cost, micro-scale system.
Siimpel’s investor base includes the strategic venture investment arms of Motorola, Qualcomm, and Micron, as well as SunAmerica Ventures, Draper Fisher Jurvetson, Global Catalyst Partners, Scale Venture Partners, Zone Ventures, Flextronics International and Portage Ventures.
http://www.siimpel.com
http://www.motorola.com
