The latest monthly report from Nielsen/NetRatings for the month of December 2002 shows that broadband access at home in the US continues to post double-digit growth with a 59% year-over-year increase, marking more than 33.6 million broadband users (not households or lines). Narrowband users (dial-up) in the US numbered 74.4 million for December 2002, a decline of 10% compared to the previous year. Some other key figures from Nielsen/NetRatings:
Broadband users spent an average of 17 hours and 20 minutes online last month, while time spent for dial-up users averaged less than 10 hours during the same timeframe.
Broadband users viewed over 1,300 pages per person, more than double the amount of pages accessed by their narrowband counterparts.
Men comprised 52 percent of all broadband users, while women made up 53 percent of all narrowband surfers
Older age Internet users (55 to 64) were the fastest growing segment using broadband, up 78% year-over-year to 3.1 million users. Teenagers using broadband numbered nearly 4.2 million, up 66% year-over-year.
The Nielsen/NetRatings survey provides further audience demographics as well as data on the most popular sites visited.
http://www.nielsen-netratings.com
