NTT DOCOMO outlined six principles that will constitute its new medium-term strategy through the 2020 fiscal year. The six declarations are aimed at fostering an innovative business structure in the coming era of 5G.
The six declarations of DOCOMO’s new plan are as follows:
Market leader – DOCOMO aims to lead the market in value propositions by further integrating and evolving its services, actively returning value to customers through a wide array of tangible benefits, including strengthened loyalty programs and attractive billing plans. By fiscal 2020, the total number of “d POINT” partners will be increased to more than 300 partners, with the aim of establishing “d POINT” as one of Japan’s largest point programs.
Style innovation – Leveraging the strengths of 5G, DOCOMO will launch a wide range of exciting and unexpected services under a company-wide project called “empower+d challenge” (empowered challenge), which will enable customers to realize their aspirations and achieve greater affluence. In particular, through the creative application of virtual reality, artificial intelligence (AI) and IoT technologies, DOCOMO will offer all-new innovation for customer experiences, lifestyles and work styles.
Peace of mind and comfort support – DOCOMO will use AI to develop all-new customer contact points for the provision of optimal, stress-free support for each customer, anytime and anywhere, with a special emphasis on reducing customer wait times. A new system will enable customers to consult their smartphones about a wide range of issues, and measures for enhanced communication will be implemented for issues requiring specialized assistance.
Industry creation – DOCOMO, the leader in emerging 5G technologies and services, will collaborate with partners across a wide range of industries to contribute to social and industrial development through 5G technologies. From late May 2017, 5G trial sites will be launched to enable partner companies and DOCOMO to collaborate in creating standard-setting new services that leverage 5G strengths including low latency, ultra-high speed, ultra-large capacity and massive device connectivity.
Solution co-creation – DOCOMO also will collaborate with partners in six key fields-primary industries, education, sports, healthcare, mobility and work style reform-aiming to contribute to further growth and prosperity in Japan, including through the vitalization of regional economies. In the case of work style reform, collaborations will facilitate telework environments and share offices, to be introduced this year.
Partner business expansion – The plan’s sixth declaration is the further enhancement and evolution of DOCOMO’s business platforms for loyalty points, customer referrals, FinTech, AI agents, IoT, drones and other business areas, which partners will use to expand transaction flows, develop new business and realize higher levels of productivity.
https://www.nttdocomo.co.jp/english/info/media_center/pr/2017/0427_00.html
