NTT DoCoMo’s 3G FOMA service surpassed 40 million on September 29, 2007, 11 months after topping 30 million in November 2006 and six years since the service’s launch in October 2001.
DoCoMo is the world’s largest operator of 3G mobile service based on W-CDMA technology. The company attributes the popularity of its 3G service to a variety of discounts, such as “Pake-hodai” and “Pake-hodai Full” flat-rate data-communication billing plans, diverse content and services, such as “Deco-mail” e-mails decorated with pictograms and other formatting and intuitive-motion “Chokkan Games”, as well as FOMA’s large lineup of handsets, broad coverage area and high-quality calls.
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