NTT and NTT DATA are revolutionizing the fan experience at the NTT INDYCAR SERIES, including the iconic Indianapolis 500, through the innovative use of racing data. Each race car is equipped with over 140 sensors, capturing more than 8 billion data points during the race. This data is transmitted with low latency through a robust network to the NTT Smart Solutions Platform, where it is analyzed in near-real-time. Advanced AI and predictive analytics turn these data points into valuable insights and visualizations, enhancing the storytelling of key race moments like head-to-head overtakes, strategic moves, and race winner predictions.
Fans both at the event and remotely benefit from these technological advancements. The 300,000-plus attendees at the Indianapolis 500 gain insights on wait times and crowd flow, updated every 30 seconds, ensuring a smooth and efficient experience across the vast 600-acre venue. NTT DATA’s Smart Venue technology combines AI-enabled optical detection and digital ticketing to manage security and traffic flow, allowing fans to move through the event safely and efficiently. This integration of real-time data enhances the overall spectator experience at the world’s largest single-day sporting event.
The INDYCAR App, powered by NTT DATA, provides fans with real-time updates and advanced analytics, including live scoring and in-car camera views. Engaging more than 70,000 users on race days, the app delivers a comprehensive viewing experience, making fans feel closer to the action. Furthermore, NTT DATA’s efforts extend to social media, web, television, and streaming broadcasts, using reliable technology to deliver deeper data insights and increase fan engagement across all platforms.
Highlights
- Over 140 sensors on each race car capture more than 8 billion data points.
- Data is analyzed in real-time using AI and predictive analytics.
- Fans receive insights on race strategies, winner predictions, and key moments.
- The 300,000-plus attendees at the Indianapolis 500 benefit from real-time data on wait times and crowd flow.
- AI-enabled optical detection and digital ticketing improve security and traffic flow.
- The INDYCAR App provides live scoring, in-car camera views, and real-time updates.
- NTT DATA enhances fan engagement through social media, web, television, and streaming.
- NTT’s Embodied Knowledge technology offers a realistic racing simulator experience and has potential future applications in various industries.
“The Indianapolis 500 is the pinnacle of racing that leverages refined Embodied Knowledge where firsthand the movements of racers can be felt to understand what Embodied Knowledge truly means. Through various sensing technologies, we aim to technically recreate these movements and sensations,” said Kota Hidaka, Vice President, Head of NTT Human Informatics Laboratories.
