Orange and Nokia announced a three year partnership under which ten new Nokia handsets will be offered as part of the Orange Signature range. The companies will also launch a suite of integrated multimedia services on the new Nokia handset. The new services will launch in H208 across nine major markets.
As part of the strategic partnership, customers will have direct access to the Orange Music Store, both Orange and NGage games, as well as Nokia Maps. Under the Orange Signature programme, all services will be integrated into the familiar Orange user interface, providing one click access to information and entertainment.
“This collaboration underlines Orange’s drive to create strategic partnerships that will give customers the best possible mobile multimedia experience in the simplest way,” said Olaf Swantee, EVP of Orange’s Personal Communications Services. “Combined with our leadership in mobile multimedia innovation and relationships with leading content providers, Orange believes that Nokia’s devices and Ovi platform will make a powerful environment for the provision of a joint range of services,” added Georges Penalver, EVP of Orange’s Group Strategic Marketing.
“We are pleased to create this strategic partnership with Orange and believe that the combination of Signature and Ovi services will extend and enrich consumer choice,” said Kai Öistämö, EVP, Devices, Nokia. “We also expect our close collaboration to extend beyond the initial focus areas of music, games, maps and advertising to include other services over time.”http://www.orange.comhttp://www.nokia.com
