Orange has launched a new subsidiary called Orange Horizons that aims to seek out new business opportunities in countries where the Group is not already present as a mass-market telecommunications provider. The idea is to leverage the Orange brand in areas outside its geographic network footprint. Possible market activities could include online stores selling telecoms-related equipment or airtime; the introduction of flexible travel solutions; or the launch of a virtual mobile operator (MVNO) activity.
Orange Horizons has already begun operations in South Africa where it is developing e-commerce and online content services. Orange plans to launch business ventures in several other countries in 2013 in Europe and Africa, and will also look at opportunities in South America in order to leverage existing content-related assets.
