Hong Kong’s PCCW’s now Broadband TV service is using TANDBERG Television’s advanced compression solutions for its rollout of HD IPTV over DSL. The deal expands on the two companies’ existing relationship and will make now TV Asia’s first advanced encoding HD operator, as it deploys the TANDBERG HD encoding solution for MPEG-4 AVC.
The now Pay-TV service launched in 2003 and has been using TANDBERG Television MPEG-2 encoding for its premium channels. With the TANDBERG EN5990 MPEG-4 AVC encoder now TV will be able to deliver an HD service with sport, entertainment and news content in half the bandwidth that would have been required for the same picture quality with MPEG-2.
TANDBERG Television’s MPEG-4 AVC HD systems are already deployed by other broadcasters and operators, including DIRECTV, BSkyB, JSAT and Premiere basing their HD services and trials on the encoding engine.
http://www.tandbergtv.com
http://www.pccw.com/eng
