BT will spin out a group that is developing an “adaptive media” platform into a new company called Real Time Content (RTC). The RTC platform uses viewer profiles and real time feedback to customize video content that is automatically delivered and controlled by the brand. By analyzing profiles, user criteria, surfing trends, and bandwidth capabilities, brands and content owners can create a personalized information and entertainment experience that speaks directly to each viewer. RTC effectively monitors, measures and adjusts digital content to allow dynamic changes in real time.
RTC, which is headquartered in the UK, has funding from BT and New Venture Partners.
http://www.btplc.com
http://www.realtimecontent.com
