IBM and Salesforce announced a global strategic partnership for leveraging artificial intelligence in business decisions.
Under the deal, IBM Watson, the leading AI platform for business, and Salesforce Ein
stein, AI that powers the world’s #1 CRM, will seamlessly connect to enable an entirely new level of intelligent customer engagement across sales, service, marketing, commerce and more.
IBM is also strategically investing in its Global Business Services capabilities for Salesforce with a new practice to help clients rapidly deploy the combined IBM Watson and Salesforce Einstein capabilities.
“Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies,” said Ginni Rometty, chairman, president and chief executive officer, IBM. “This year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars. Now, with today’s announcement, the power of Watson will serve the millions of Salesforce and Einstein customers and developers to provide an unprecedented understanding of customers.”
“The combination of Einstein and Watson will make businesses smarter and our customers more successful,” said Marc Benioff, chairman and CEO, Salesforce. “I’m thrilled to form an alliance with IBM—no company’s core values are as close to Salesforce’s as IBM’s. It’s the best of both worlds.”
