Saudi Arabia’s Etihad Etisalat (Mobily) will be the first network operator in the Middle East to commercially deploy Huawei’s next generation Service Delivery Platform (SDP). Mobily is also currently deploying Huawei’s LTE solution in cities and towns across KSA.
The SDP enables Mobily to more rapidly implement new multimedia services in collaboration with content publishers, service providers and all other players on the value chain. The platform also allows Mobily to do things like setting up their own app store, integrating with OTT content providers, and developing cloud-oriented services-all part of opening the door to more diverse revenue streams and a healthy business ecosystem.
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