SONY BMG MUSIC ENTERTAINMENT will use Brightcove to deliver broadband video in new video players deployed across its network of artist and label websites, offering consumers on-demand access to music videos, interviews, live performances, and behind the scenes footage from its extensive catalog of videos.
The broadband video initiative, currently named “Musicbox Video,” will show content from across the entire SONY BMG library. The “Musicbox Video” players have been customized with specialized video content for individual label and artist sites. The videos will use Flash media and RSS syndication feeds. The players, which are web- based and require no download, will be continuously updated. with newest and hottest videos from SONY BMG artists.
SONY BMG plans to use broadband video to generate advertising revenues. Brightcove will sell and deliver these advertisements.
Leading brands DreamWorks Animation SKG and HP will be among the first advertisers.
SONY BMG’s main musicbox player is now available online.
http://www.brightcove.comhttp://www.sonybmg.com/musicbox/video
