Sony Electronics launched an integrated marketing campaign in conjunction with commercial shipments of its first 4K Ultra HD TVs in the United States. Images have a resolution of four-times that of Full HD TV (3840 x 2160 pixels).
“The campaign calls out the enhanced quality of anything one would watch on a Sony 4K TV with a picture that is four times clearer than full HD,” said Patrick Bewley, vice president of Brand Experience & Visual Design at Sony Electronics. “It’s the highest resolution, most immersive experience Sony has ever created, and in order to experience it, you must see it in person to believe it.”
