Spotify launched its online music service in the U.S. market, offering users the ability to stream more than 13 million tracks on demand. 
Spotify will be marketed both as a premium monthly subscription service and a version which is free for consumers to use, and supported by advertising.
Some key stats:
Founded: 2006 by Daniel Ek and Martin Lorentzon.
Location: Headquarters in the UK with offices in Stockholm, Paris, Oslo, Madrid, Amsterdam and New York.
Number of tracks: Over 13,000,000
Registered users: 10,000,000
Paying users: 1,000,000
The name: A combination of spot and identify.
U.S. launch partners: Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily.
http://www.spotify.com
