Sweden’s TV4 Group awarded a ten-year contract to Ericsson to operate its nationwide playout services. In addition, Ericsson and TV4 Group will establish a joint technology and business development forum. As part of the deal, 40 employees from TV4 Group will be transferred to Ericsson.
In the technology and business development forum, the two companies will evaluate new business opportunities as TV4 Group develops its offering from standard linear TV to on-demand TV, giving viewers a more personalized viewing experience.
Since 2007, Ericsson has managed the playout services in the Nordic region for Canal+, which was acquired by TV4 group in 2008. With today’s announcement, Ericsson will now be responsible for all playout services for the TV4 Group.
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