NTT DOCOMO has selected the Teradata Integrated Data Warehouse Appliance with the latest release of the Teradata Database to support its growing consumer credit services business.
The new platform enables marketers at NTT Docomo to gain has access to subscriber information without having to wait for IT data extraction.
NTT DOCOMO started its credit service program using “Osaifu-Keitai,” literally meaning “Wallet Mobile” in 2005 and their unique DCMX™ consumer credit services, NTT DOCOMO’s brand and platform for mobile credit cards, and both have grown rapidly to 15 million members today.
We are proud to play a role in the evolution of NTT DOCOMO’s credit card business marketing operations, providing quick visibility into data for more insight and value opportunities across conversation points,” said Scott Sobers, Director, Communications Industry Marketing & Strategy. “Looking ahead, our approach is to help our telecommunications customers evolve beyond traditional analytics to the power of next-generation capabilities. Teradata is actively advising and guiding telecommunications customers forward with the innovation to deliver new products and services, and offer cutting-edge customer services.”
The Teradata system will be operational by the end of this month.
