thePlatform, a leading white-label video management and publishing company, has integrated Microsoft’s leading digital media technologies, including Microsoft PlayReady and Internet Information Services (IIS) Smooth Streaming. 
The companies said their integration enables premium video providers to deliver protected, high-definition (HD) Web video for both in-home and remote viewing experiences using the Microsoft streaming technology.
IIS Smooth Streaming is a form of dynamic adaptive streaming over HTTP for delivering live and on-demand content that adjusts video quality automatically and scales massively on content distribution networks. It provides a high-quality viewing experience, which can lead to longer engagement times and makes possible the delivery of full HD 1080p media experiences.
thePlatform is also using Transform Manager, which is a server-side transformation engine built into IIS Media Services, to streamline production workflow for content companies by enabling solutions such as encoding once and simultaneously delivering multiple formats.
Comcast is the first company to combine Microsoft PlayReady and IIS Smooth Streaming technology with thePlatform’s video management services. This is being done as part of Comcast’s Xfinity TV service, which is available online through the company’s popular Xfinity TV app. The technologies are integrated as part of the On Demand video streaming feature on the iPad.
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