Tropo, a start-up based in Menlo Park, California, rolled out its platform to enable telcos and 3rd party developers to rapidly integrate traditional communications with popular cloud services and enterprise workflows.
Tropo, which worked with Apcera and IBM’s SoftLayer to develop its platform, said these capabilities will put Service Providers at the center of a growing ecosystem of developer tools and cloud services.
Tropo Connect enables web apps and Internet-of-Things (IoT) devices to interact with live phone calls and text conversations. For example, a sales productivity app could respond to a subscriber’s phone calls and extract keywords using advanced speech recognition technology to automatically generate contextual notes in their Customer Relationship Management System (CRM). By allowing web platforms like SalesForce.com to participate in the calling experience, a new market for enhanced services is created, unlocking massive revenue streams for services providers and their partners.
The Tropo Platform is deployed within the networks of several Tier 1 operators, such as AT&;T, China Telecom, Deutsche Telekom, NTT and Vodafone. Trop is now offering this platform as afully managed turnkey infrastructure.
“IBM is excited to be working with Tropo and Apcera to deliver the first In-Call app platform on top of IBM’s SoftLayer,” said Mac Devine, vice president and CTO, SND and Innovation Services, IBM Cloud Division. “SoftLayer’s full-featured API and sophisticated automation enables real-time media processing with a Telco-grade quality of service.”
“The modern web is built on open programming interfaces (APIs) that communicate with each other seamlessly, giving developers the opportunity to mash up services to create fresh revenue-generating apps for consumers and businesses,” said Derek Collison, CEO of Apcera. “
“Tropo Connect works with legacy networks, and is IMS-ready and certified for next-gen architectures,” said Jose de Castro, founder and CTO at Tropo. “CSPs can start adding value and differentiation to their portfolios today, no matter where they are in their network transformation process, and be ensured that the services are future-proofed going forward.”
