Verizon Communications hired Terry Denson, former vice president of programming for Insight Communications, the ninth-largest cable operator in the country, to manage entertainment content and marketing strategies. As vice president of video programming and content marketing and strategy for Verizon, Denson will guide video product packaging, pricing and marketing strategies; video content acquisition and distribution agreements; and customer education, acquisition and retention planning.
“As we push to take advantage of the delivery capabilities of our broadband services, Terry will broaden our insights and refine our strategies to leverage, via programming and packaging, the services we provide, be they traditional or non-traditional, including TV over Internet protocol,” said Marilyn O’Connell, senior vice president of broadband solutions for Verizon.
Verizon has begun an aggressive program to deliver broadband services over optical fiber directly to homes and businesses, and expects to pass 1 million homes by year-end and an additional 2 million homes next year. http://www.verizon.com/news.
