Virgin Media will begin rolling out a 100 Mbps broadband service, the fastest available commercial product in the UK, by the end of 2010.
Virgin Media also announced plans to extend its 200 Mbps pilot to Coventry where it will look to recruit hundreds of customers to test the internet with this supercharged speed. The 200Mb pilot, which began in May 2009 in Kent, has been focusing on future technologies and applications, such as home teleconferencing and downloading HD programmes on-demand, which are likely to require fast speeds.
Virgin Media’s chief executive officer, Neil Berkett, said:”There is nothing we can’t do with our fibre optic cable network, and the upcoming launch of our flagship 100Mb service will give our customers the ultimate broadband experience. Just as we led the way by launching the UK’s first ever next generation service, we want to keep giving our customers the very best broadband available, by investing in technological innovation and transforming the experience they have when they are online. The launch of Virgin Media’s 100Mb service will be a historic moment and will mean the UK will be comparable to other leading broadband nations.”
Virgin Media has 4.1 million broadband customers, with most on cable broadband, and currently offers 10Mb, 20Mb and 50Mb services.
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