Vonage Launches National TV Ads Depicting Consumer Revolt

Vonage launched a new multi-million dollar television advertising campaign portraying a consumer revolution against the traditional, big phone companies, and an ultimate switch to broadband telephone service with Vonage. The advertising spots seek to tap into consumer resentment of hidden charges and fees in their phone bills. The campaign, which consists of 30, 60, and 120 second spots, opens with a man who declares, “I didn’t want to be controversial, but I just couldn’t take it anymore.” A voice-over follows: “Like all great movements, it started small … but it was based on a big idea … Later a consumer says, “It was Vonage’s idea to use the power of broadband to improve phone service for everyone.” The campaign continues with a sociologist giving behavioral observations of those involved in the movement: “Vonage is creating change. And change can be very disruptive to the status quo.”http://www.vonage.com