Wayport announced a new business model aimed at driving more mobile broadband customers to its Wi-Fi hotspots. Wayport’s “Wi-Fi World” strategy seeks strategic partners for offering ubiquity, accessibility, quality, uniformity, value and simplicity of mobile broadband connections. The strategy offers network broadband providers an additional type of venue for providing DSL access along with in-store branding opportunities. The company is also seeking roaming partners at $32/month per Wi-Fi World site.
Wayport has been selected to Wi-Fi enabled McDonald’s restaurants in the U.S. The company said it would announce other strategic partners soon. McDonald’s franchisee and company owned stores pay Wayport a negotiated up-front and a per month/store fee. Walk-up access fees are shared between McDonald’s franchisee and Wayport. http://www.wayport.com
