Amdocs introduced a unified platform for mobile operators that integrates its Search and Digital Advertising solution with the mobile commerce solutions of Amdocs Qpass .
Amdocs’ Search and Digital Advertising solution, launched in January 2008 as a key part of the Amdocs Customer Experience Systems (CES) product portfolio, leverages service providers’ valuable assets, including subscriber data and network infrastructure, to provide the end customer with more targeted and personalized advertising.
Amdocs Qpass is a digital commerce solution that has processed nearly one billion transactions since its introduction in 2003.
Amdocs said that its integrated solution enables service providers to offer consumers a fully personalized experience with both targeted ads and content recommendations.
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