AOL announced new broadband partnership deals with major network operators, including BellSouth, Time Warner Cable, Verizon and other DSL carriers.
The deals enable AOL to offer its premium Internet service over a high-speed connection for as low as $25.90. In BellSouth’s territory, AOL High Speed will be offered at $29.90.
AOL said its plans to launch aggressive marketing for the new AOL High Speed offering, hoping to encourage its dial-up subscribers to upgrade to broadband. AOL is working with BBDO New York for national television, radio and print advertising.
“With the new AOL broadband network, we’re leveraging the strength of our service and our customer relationships to make the most of the shifting broadband marketplace,” said Jonathan F. Miller, Chairman & CEO of America Online, Inc. “We are taking advantage of the improving economics of broadband access to create an offering that combines the AOL service with the speed of broadband at a competitive price. In so doing, we’re building a better experience for our members, bringing new subscribers to our network partners, and enhancing the lifetime member value of our customer relationships.”http://www.aol.com
