AT&T and DIRECTV announced a deal under which AT&T will market and sell DIRECTV’s service as a co-branded satellite television service after January 31, 2009.
AT&T | DIRECTV will become part of the AT&T Advanced TV video portfolio, alongside AT&T U-verse TV, after the expiration of AT&T’s current satellite agreement with DISH Network, which it will fully honor. AT&T will offer, market and sell co-branded AT&T | DISH Network services through Jan. 31, 2009. After that date, existing AT&T | DISH Network customers will continue to receive the same, quality service.
New AT&T | DIRECTV customers will receive DIRECTV programming packages, with the added benefit of a discount for bundling their wireless, home phone and broadband services with AT&T.
Other terms of the non-equity agreement were not disclosed.
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- On June 30, 2008, DISH Network received a notice of termination from AT&T concerning a reseller agreement under which AT&T markets the DISH Network programming services. As a result of the notice from AT&T, the commercial agreement will terminate on December 31, 2008.
