In the first half of 2006, China Mobile added 25.775 million net new subscribers, increasing its total customer base to approximately 274 million. The company continues to add an average of over 4.29 million users per month.
China Mobile also reported that its total usage volume reached 569,203 million minutes, average minutes of usage per user per month (MOU) reached 367 minutes, average revenue per user per month (ARPU) held steady at RMB88 (approximately US$11.02).
In its financial report, China Mobile said it subscriber growth remains steady in China’s eastern regions, while its subscriber base is growing rapidly in the central and western regions of the country. The company is now expanding infrastructure construction in rural areas where the penetration rate of mobile telecommunications is relatively low.
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