DIRECTV reached a deal with NBC Universal to offer consumers access to the top programs of NBC and its cable entertainment networks, USA, SCI FI and Bravo, within hours after they air, commercial free, for 99 cents. The programs will be available on demand through the new DIRECTV Plus interactive DVR.
This multi-year agreement will give the primetime on demand rights to NBC Universal TV programs, such as “Law & Order: SVU,” “Law & Order: CI,” “The Office,” “Monk,” “Surface” and “Battlestar Galactica.” The programs will be available until the following week’s episode airs. NBC Universal’s movies and TV events will also be available through DIRECTV Plus, and on pay-per-view (PPV).
“The way people are consuming content is changing,” said David Zaslav, President, NBC Universal Cable.
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