Ericsson announced a number of high profile additions to its new Unified Delivery Network Ecosystem including China Telecom, Chunghwa Telecom, Dolby Laboratories, Far EasTone Telecommunications, Globe Telecom, Mavshack, Paramount Pictures, Singtel, SK Broadband, XL Axiata, Vubiquity and Twentieth Century Fox.
Previously announced partners include Hutchison Global Communications, Telstra, AIS, Vodafone, Brightcove, DailyMotion, EchoStar, Deluxe, LeTV and QuickPlay. Ericsson will be working with all these partners, as well as Ericsson’s own platforms – Ericsson Managed Player and MediaFirst.
The aim of the ecosystem, which was launched at Mobile World Congress in February, is to advance the traditional content delivery network model.
Unified Delivery Network is a global content distribution network (G-CDN) ecosystem that enables and aggregates network capabilities into the public domain, allowing services to be optimized and scaling the delivery of over-the-top (OTT) services and high quality video content. Ericsson and its global service provider partners will work collaboratively to deliver enhanced business and customer values by harnessing the following agile services and capabilities enabled by UDN, including:
- Last mile: With the last mile edge delivery, content providers are equipped to optimize services and scale the delivery of high quality content and advanced services including 4K, Ultra High Definition, gaming and virtual reality.
- Global reach: With a content peering partnership, the collective members of the Unified Delivery Network have a full global reach for content delivery and value-add services to keep pace with the number of growing viewers, gamers and data surge with the rise of broadband connectivity and mobility.
- Rich data analytics: Insights into drivers of revenue such as campaign performance and user engagement from operators enable Ericsson Unified Delivery Network to offer hyper-targeted content offerings and advertising, leading to highly personalized viewing experiences and greater business opportunities.
- Service enablement: Content providers can add services through the service provider’s networks at any given time, enabling rapid innovation, cost savings, and faster time to market for new services.
