Motorola to Resell Sandvine's Application-Aware Platform

Motorola will resell Sandvine’s PacketCable Multimedia (PCMM) application manager, which enables QoS for revenue-generating IP services. Sandvine’s application manager plays a significant role in ensuring QoS by improving network control to give operators the ability to identify, analyze, mark and prioritize broadband traffic. The deal is a non-exclusive reseller agreement.

Components of the Motorola PCMM solution include the Motorola Broadband Services Router 64000 (BSR 64000) – the first Cable Modem Termination System (CMTS) to receive PCMM Qualification within DOCSIS 2.0 from CableLabs – Motorola’s system integration services, and Sandvine’s PCMM application manager.

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• In May 2005, Sandvine, a start-up based in Waterloo, Ontario, secured US$15 million in venture capital financing for its application and subscriber-aware broadband management solutions. Sandvine’s platforms help service providers better understand subscriber behavior, recognize and address network threats, classify applications, guarantee service levels and create profitable tiers for multiple broadband services – without a forklift upgrade to current infrastructure. The company claims deployments in over 100 ISP networks in Europe, the Middle East, Latin America, Asia, and North America, including six of the top 12 broadband service providers. The new funding was led by Newbury Ventures and included existing investors, BDC Private Equity Partners, Celtic House Venture Partners, Tech Capital Partners, and VenGrowth Capital Partners.

Network Neutrality: A Broadband Wild West?

Should broadband network operators be legally bound to treat all services that move across their network the same way – not blocking any competing service or boosting their own offerings? With limited network resources and many competing demands by subscribers, applications, and content providers, satisfying the demands of one stakeholder means taking resources away from another.  This problem, along with the greedy nature of applications and the over-subscription model of the Internet challenges network operators and the regulatory environment as they strive to maintain Internet freedoms.