Citing the competitive environment, particularly at the high-end of the market, and shifts in product mix towards somewhat lower gross margin products, Nokia trimmed its second quarter and full year 2010 outlook for Devices & Services. The recent depreciation of the Euro is also a factor.
Some highlights of the announcement:
Nokia now expects Devices & Services net sales to be at the lower end of, or slightly below, its previously expected range of EUR 6.7 billion to EUR 7.2 billion for the second quarter 2010. This update is primarily due to lower than previously expected average selling prices and mobile device volumes.
Nokia continues to expect industry mobile device volumes to be up approximately 10% in 2010, compared to 2009 (based on its revised definition of the industry mobile device market applicable beginning in 2010).
Nokia continues to target its mobile device volume market share to be flat in 2010, compared to 2009.
Nokia now expects its mobile device value market share to be slightly lower in 2010, compared to 2009. This update is primarily due to the competitive situation at the high-end of the market and shifts in product mix. This is an update to our previous target to increase our mobile device value market share slightly in 2010, compared to 2009.
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